Appearances are everything, and when you're marketing a product online, presentation and customer perception have a direct effect on your bottom line.
Trust me... I'm a salesman..
People buy from people they trust. Unless you're selling a product that already has its own reputation, and you're selling it more cheaply than your competitors (eg. A Sony laptop on Nokia phone) customers have to buy on trust. Will the product do what is promised? How much of a risk is it to buy from this particular website?
Build Relationships...
If you're selling online you need to show your potential customers that it's OK to do business with you. And building that buyer/seller relationship becomes even more important the larger the amount of money involved. Which is why email marketing to a subscriber list is such an effective way to sell. It allows you to build a relationship with your potential customers, a valuable relationship if you're hoping to make sales.
People buy from people...
Every email you send to your list presents you and your product. An idea forms in your customers mind as to whether or not you're someone to trust. And the number one most effective way to establish that relationship is a PERSONAL email answering a question. With a genuine relationship established, your credentials are established and sales will be the inevitable result.
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